We deeply believe that we have a larger responsibility to society and the people who devote their time to Fractal.  What that really means is that we want to build a healthy environment for our members and our staff.  We intend to invest time and care in our people. The following will form the basis for every employee:

  • Detailed and clear job descriptions
  • Monthly one-to-ones with management
  • Fun events
  • Challenging growth opportunities
  • Clear financial objectives with rewards
  • A safe and honest environment
  • A fluid culture built by us

David Robinson | CEO

As the co-founder of Fractal, David wants to create something special. He loves building beautiful environments that cater to the individuality of people. He believes companies have a responsibility to build a culture of good, creativity and challenge.  His pursuit is to create an inspiring, hospitality and technology-driven workspace for mid-sized Canadian cities where people can be supported in their business and personal needs. His family and friends are very important to him and he has found a new joy with his twins Grayson and Vivian. He is excited about the challenges ahead and wants to build diverse and strong communities.

Ryan Seeds | CFO

Business is Ryan’s passion, he loves the challenge of it, the unpredictability, the lessons learned and the incredible people that have the guts to take a chance on their ideas. After selling his family’s accounting Firm of 15 years, Ryan jumped head first into the finance consulting world of tech startups where he is truly in his zone: challenged, learning, making mistakes, and scared but feeling fulfillment. When Ryan is not reading, dreaming or talking about business he is  a typical rural small town guy. He loves the outdoors; hiking exploits have taken him from Vancouver Island to Switzerland to Patagonia. With his girlfriend, he’s camped in Iceland, Kauai, and Algonquin. Travel is a big part of Ryan’s need for adventure!

Laura Simpson | Director of Marketing

Business is in her blood, dreams and visions. Laura is a self-made entrepreneur that started at an early age, from buying her first rental property at 21 to creating a highly reputable residential and commercial cleaning company at 26 years old. She follows the E-commerce scene closely and has leveraged technology in her company from scheduling to follow up. Her entire business, All Ways Clean runs through an app that she has created and works at every day. Laura joined the Fractal Workspace vision when her Fiancé David presented his dreams and aspirations to her. She quickly jumped on board and is the marketing guru behind the scene. She has a love for interior design and decorated the entire office and continues to work on the ideal design as they evolve. Laura’s ultimate joy is the twins she and Dave share, Gray and Viv are her lights of life! When Laura is not working, she enjoys playing Soccer, spending time with friends and family and traveling.

Aron de Haas | Operations Manager

Aron has a wealth of knowledge in the hospitality industry. He brings over 15 years of experience in the hotel operations and restaurant management fields. He has been a critical part of opening several hotels in Ontario from Manitoulin Hotel & Conference Center to Days Inn Sioux Lookout. Aron brings his experience and expertise to Fractal Workspace and has been a crucial part of our team since we broke ground last year. Aron has implemented several practices and procedures to Fractal’s back end systems and has helped all our new members get set up digitally. When Aron is not at work he spends time with his daughter and likes to read.